More risk after a win?
Evidence: mixedAfter winning, people in this study took bigger risks, as if they were playing with house money. After losing, a bet that could get them back to even looked extra tempting.
3 studies
How sure are you?
Evidence: well replicatedOn hard tasks, people think they did better than they did. On easy tasks, they think they did worse.
Why near misses feel close
Evidence: mixedIn a slot machine study, near misses felt worse than clear losses, yet made people want to keep playing. Brain scans showed some of the same reward areas responding as they did for real wins. A hand that almost won is still a loss.
No studies match yet. Ask us about it.
Well replicatedMany studies agree.
MixedSome agree, some don't.
EarlyOnly a few studies so far.
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